Amazon isn't just giving Alexa a facelift; it's injecting it with super-powered AI to drive shopping and, more importantly, its advertising juggernaut. Get ready for a fundamentally different way to shop online.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.
Yesterday, the titans of digital advertising, Meta and Google, finally spilled the beans on their latest earnings. The results were, shall we say, illuminating. And not always in a good way.
The era of humans meticulously crafting every programmatic bid is fading. AI agents are now autonomously purchasing ad inventory, a seismic shift that rewrites the rules for publishers, agencies, and advertisers alike. This isn't just automation; it's a fundamental architectural change in how advertising gets done.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
The ad tech landscape of 2026 is a seismic shift from its past, moving beyond identity tracking to an AI-powered operating system. Yet, amidst the automation, a surprisingly human element is emerging as the ultimate driver of performance.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Your AI morning briefing for May 02, 2026 — the top stories you need to know.
Google's AI Max is growing faster than ever, touting new features that nudge advertisers further into automation. But is this convenience or a slow march towards obsolescence for human oversight?
Rakuten and impact.com have inked a strategic alliance, aiming to bring cohesion and scale to the increasingly vital partnership economy. The move bundles Rakuten's consumer reach and managed services with impact.com's tech infrastructure, promising a more unified performance marketing ecosystem.
Forget buzzwords. AI is becoming the engine that finally connects retail media spend directly to actual sales. This isn't just about better ads; it's about closing the loop.
Microsoft Ads is finally peeling back the curtain on Performance Max, offering crucial conversion and spend data at the publisher level. It's a significant — and long overdue — step towards transparency in automated campaign reporting.
