Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.
Forget the optics; the real story in the Pacific is the escalating military posturing and the uneasy dance between the U.S. and China. President Trump's visit is just the latest act.
Marketing leaders are spending big on AI, but a new Gartner survey reveals a stark disconnect: most organizations aren't ready to reap the rewards. The crucial question isn't *if* AI will transform marketing, but *when* we can operationalize it.
In a move that reads like a last-ditch bid for survival, BuzzFeed is being acquired by media mogul Byron Allen. This deal could be the lifeline the struggling digital publisher desperately needs.
NBCUniversal launched its upfront week with a marathon presentation, leaning heavily into sports and a new suite of adtech tools. The message? Evolution and outcomes are king.
Medallia isn't going out of business, but the recent debt-for-equity swap orchestrated by Thoma Bravo and its creditors is a seismic event for the marketing tech landscape. The implications for marketers are far more nuanced than a simple financial headline.
Forget fleeting campaigns; the future of brand partnerships is an always-on cultural conversation, powered by AI and mega-creators like IShowSpeed. Expedia's year-long deal proves it.
Generative AI is no longer a niche technology. But as adoption skyrockets to 73%, so too are consumer concerns about its accuracy and influence.
The gilded age of unchecked AI growth is showing cracks. From soaring app downloads to intense regulatory scrutiny, the industry's next phase is shaping up to be a complex dance between innovation and oversight.
NAB 2026 wasn't just a trade show; it was a crystal ball. Forget passive displays; AI is now the active ingredient, making demos pop like never before.
The marketing technology landscape's 0.7% growth in 2026 masks a dramatic churn: 1,500 tools added, 1,300 vanished. This isn't stagnation; it's a Darwinian reset powered by AI.
The ad tech world is abuzz with the dawn of the 'agentic era.' Yahoo and Kochava are throwing their hats in the ring with a partnership aimed at streamlining campaign workflows through AI-powered agents.