The friction traditionally keeping commerce buyers away from Connected TV just got a major shove. Universal Ads and Koddi are rolling out an integration designed to bring TV buying into familiar workflows.
The ad tech world is buzzing about 'agentic' media buying. But is this just another layer of complexity, or a genuine step towards efficiency? This veteran reporter is skeptical.
The long-anticipated fusion of Amazon's rich shopping data with Netflix's premium video inventory is finally here for UK and EMEA advertisers. Starting May 18, brands can access this powerful combination through the Amazon DSP.
Dollar General isn't just selling discount goods anymore. They're selling ad space, and now they're making it easier for brands to buy it across their entire digital footprint.
The grocery giant's media arm is making a bold play for the booming retail media space. Albertsons wants its shopper data to fuel campaigns on YouTube and Google's DV360.
Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Home Depot is pushing its retail media network beyond its own walls, forging new partnerships with Reddit and Pinterest to give advertisers unprecedented access to DIY audiences.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Forget buzzwords. AI is becoming the engine that finally connects retail media spend directly to actual sales. This isn't just about better ads; it's about closing the loop.
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.
Ubisoft just dropped a masterclass in how to make digital out-of-home advertising feel less like a billboard and more like a direct invitation to buy. This multi-country Just Dance 2026 campaign isn't just about visibility; it's about precision-guided relevance, hitting shoppers right in their decision-making zone.