In-depth coverage of the latest Creative & Brand developments, trends, and analysis — curated daily.
Forget fleeting campaigns; the future of brand partnerships is an always-on cultural conversation, powered by AI and mega-creators like IShowSpeed. Expedia's year-long deal proves it.
The New York Times isn't just surviving, it's thriving in the digital ad space. A 32% revenue jump begs the question: can anyone else pull this off?
NAB 2026 wasn't just a trade show; it was a crystal ball. Forget passive displays; AI is now the active ingredient, making demos pop like never before.
Heineken's pulling its agency partners closer, a move that means fewer cooks in the kitchen for its global advertising. The beer giant is consolidating its media and creative work, signaling a new strategy for how its famous brands will reach you.
Forget fleeting campaigns; the future of brand partnerships is an always-on cultural conversation, powered by AI and mega-creators like IShowSpeed. Expedia's year-long deal proves it.
Tired of AI churning out the same old drivel? It's time to feed the beast something *real*. Turns out, your company's internal video stash might be the secret weapon.
The New York Times isn't just surviving, it's thriving in the digital ad space. A 32% revenue jump begs the question: can anyone else pull this off?
NAB 2026 wasn't just a trade show; it was a crystal ball. Forget passive displays; AI is now the active ingredient, making demos pop like never before.
Forget the hype. The 2026 Future Leader Awards celebrate actual impact, not just potential. These winners are the real deal, driving growth through innovation and authenticity.
Turns out, girls aren't the only ones who want to have fun. The 2026 Creative 100 proves that a dose of whimsy and playful moments are boosting brand bottom lines.
Everyone expected AI to democratize marketing strategy. Instead, it's creating a chasm. CMOs are being evaluated on execution, not transformation, putting their relevance at severe risk.
Publishing great content used to be enough. But with AI summarizing search results and algorithms controlling feeds, visibility is the new battleground.
Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.
Forget the headliners. This year, Coachella was less about the music and more about the marketing blitz. Brands descended on the desert, turning the 25th anniversary into a high-stakes playground for experiential activations.
Bath & Body Works just hired its first-ever Chief Brand and Product Officer. The move signals a serious attempt to reignite a brand that's been, frankly, a bit of a snoozefest lately.