Warner Bros. Discovery just dropped a tech bomb at its upfront, showcasing a new era of real-time ad performance measurement powered by AI agents and live data streams.
Companies are drowning in AI experiments, but few make it to production. The culprit? They've given AI data, but not the keys to the kingdom. It's time to talk about decision authority.
Forget agents that 'usually' work. Five months into 2026, enterprise AI agents are being engineered for 'always.' We’re seeing architectural shifts that move them from experimental to essential.
The customer service function has transformed from a cost center to a revenue driver, and AI agents are accelerating this seismic shift. A new operating model, 'Limitless Service,' is emerging to harness this power.
Vibe coding your airline chatbot in minutes? Sounds slick. Agentforce promises to make it production-grade—until you spot the Salesforce lock-in.
Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
Sweat drips in a San Juan conference room as Maggie Summers eviscerates martech bloat. Fewer buttons, she snaps. More brains.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.