Amazon isn't just giving Alexa a facelift; it's injecting it with super-powered AI to drive shopping and, more importantly, its advertising juggernaut. Get ready for a fundamentally different way to shop online.
Competitors are constantly adjusting. The real question for marketers isn't what they're doing, but if your tools let you act before the moment passes.
Dreamforce 2026 is scouting for the brightest Salesforce minds. Architects, your chance to present is now, but what's really in it for you beyond the stage time?
Bed Bath & Beyond is linking arms with Bilt, the home rewards provider, in a bid to streamline its customer experience. The move aims to knit together disparate brands and loyalty programs, but the path to simplification is fraught with execution risk.
Forget agents that 'usually' work. Five months into 2026, enterprise AI agents are being engineered for 'always.' We’re seeing architectural shifts that move them from experimental to essential.
Performance Max for B2B is no longer an opaque experiment. Here are five essential best practices to unlock its full potential.
We've all seen the junk. But what if programmatic SEO, powered by AI, is evolving into something actually useful? AdTech Beat digs in.
OpenAI has officially acknowledged OAI-AdsBot, a dedicated crawler for its advertising efforts. This move signals a maturing advertising strategy and impacts how advertisers will interact with the platform.
Forget weekly check-ins. The ad tech world is talking about making decisions at the millisecond level, an approach Swivel's CEO is calling 'peak efficiency.' The question is, what does this granular control actually mean for the bottom line?
For years, brands have treated creators like billboards, then judged them by metrics they weren't built for. Now, the missing link in measurement—tying creator influence directly to sales—is finally being forged.
Your AI morning briefing for May 01, 2026 — the top stories you need to know.
Google's AI Overviews are dramatically impacting website traffic, funneling users away from publishers without a demonstrable boost in search satisfaction. A new experiment shines a stark light on this platform shift.
Twenty years ago, paid search was a painstaking manual chore. Now? It's an AI-powered beast. Google's Ginny Marvin spills the digital beans.
