Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.
The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.
Viant is sounding the alarm on walled gardens, claiming advertisers are finally ditching opaque platforms for transparency. Their Q1 results suggest this isn't just talk.
InMobi's latest acquisition signals a significant pivot towards mastering Apple's increasingly complex advertising environment. But the road ahead is littered with AI hallucinations and ethical quandaries.
PubMatic is touting its agentic AI as a new frontier, moving beyond simple direct deals. The question remains: who's actually seeing the promised revenue growth?
The advertising technology giant is charting a course through a choppy market, betting big on the nascent ad opportunities within AI chatbots and a resurgence of the open web.
Contextual advertising is back, not as a relic of keyword targeting, but as a sophisticated understanding of placement. This shift signals a fundamental re-evaluation of digital ad strategy.
Forget what you thought you knew about AI advertising. OpenAI is opening the floodgates, making ChatGPT an ad platform for everyone, and it's a seismic shift for the industry.
The ad tech world is abuzz with the dawn of the 'agentic era.' Yahoo and Kochava are throwing their hats in the ring with a partnership aimed at streamlining campaign workflows through AI-powered agents.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Google's AI Max is growing faster than ever, touting new features that nudge advertisers further into automation. But is this convenience or a slow march towards obsolescence for human oversight?
Microsoft Ads is finally peeling back the curtain on Performance Max, offering crucial conversion and spend data at the publisher level. It's a significant — and long overdue — step towards transparency in automated campaign reporting.