In-depth coverage of the latest CTV & Video Advertising developments, trends, and analysis — curated daily.
The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.
The friction traditionally keeping commerce buyers away from Connected TV just got a major shove. Universal Ads and Koddi are rolling out an integration designed to bring TV buying into familiar workflows.
Warner Bros. Discovery is quietly engineering a seismic shift in how advertising value is measured and transacted. Forget the comforting, if increasingly meaningless, Gross Ratings Points; the future, according to WBD’s David Porter, is about proving actual business performance.
The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.
The friction traditionally keeping commerce buyers away from Connected TV just got a major shove. Universal Ads and Koddi are rolling out an integration designed to bring TV buying into familiar workflows.
Fox pitched its upfront with a tight focus on 'first principles,' but the real headline was Fox Fan OS, an AI-driven operating system. The question for jaded veterans: is this innovation, or just another layer of buzzword soup?
Warner Bros. Discovery is quietly engineering a seismic shift in how advertising value is measured and transacted. Forget the comforting, if increasingly meaningless, Gross Ratings Points; the future, according to WBD’s David Porter, is about proving actual business performance.
Pharma brands have been slow to embrace CTV, citing audience age and measurement woes. But a new era of data is finally poised to unlock significant ad spend.
NBCUniversal launched its upfront week with a marathon presentation, leaning heavily into sports and a new suite of adtech tools. The message? Evolution and outcomes are king.
Forget the endless scroll of 15-second clips. Instagram's product VP just hinted at a future where Reels might not cut it on the big screen.
The long-anticipated fusion of Amazon's rich shopping data with Netflix's premium video inventory is finally here for UK and EMEA advertisers. Starting May 18, brands can access this powerful combination through the Amazon DSP.
The advertising technology giant is charting a course through a choppy market, betting big on the nascent ad opportunities within AI chatbots and a resurgence of the open web.
The era of generic AI content may be drawing to a close. A new strategy is emerging, leveraging human expertise captured on video to power retrieval-augmented generation (RAG) systems.
YouTube is quietly trialing a profound shift in how we find information. 'Ask YouTube' aims to transform search from a query into a dialogue.
The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.