AdTech News, Analysis & Insights — AdTech Beat

Programmatic & RTB 📈 Bullish

Adform FLows to Agentic Ad Future

Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.

5 min read an hour ago

Programmatic & RTB ⚠️ Warning

Programmatic Fraud: Your Questions Matter

Programmatic ad fraud costs billions. Most marketers assume someone else is handling it. They're wrong. Here’s how to fight back.

4 min read 3 hours ago

Measurement & Attribution 📊 Objective

Coca-Cola Pushes UMM Measurement Standard: What Marketers Need to Know

Coca-Cola is championing a new metric, Universal Media Measurement (UMM), to unify how brands assess ad spend across fragmented channels. The ambitious framework, developed over seven years, promises a common currency for paid, owned, earned, and shared media, but its path to widespread adoption is far from clear.

5 min read 3 hours ago

Programmatic & RTB 📊 Objective

OAREX & FirstPartyFinance: Capital for Digital Media 2026

Digital media companies, often starved for working capital but wary of equity dilution, just got a new lifeline. OAREX and FirstPartyFinance are teaming up to offer a potent blend of debt and equity solutions.

6 min read 3 hours ago

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CRM & MarTech Stack 📊 Objective

Signal-Based Outreach: Is Your Sales Pitch Still Stuck in the Past?

Remember when the sales playbook just said 'do more'? Those days are over. Today's buyers demand relevance, not just a flood of generic emails.

7 min read 3 hours ago

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Explainers 📊 Objective

Trump in China: Drills, Deals, and Deepening Indo-Pacific Doubts

Forget the optics; the real story in the Pacific is the escalating military posturing and the uneasy dance between the U.S. and China. President Trump's visit is just the latest act.

5 min read 5 hours ago

Explainers 📊 Objective

Daily Briefing: May 13, 2026

Your AI morning briefing for May 13, 2026 — the top stories you need to know.

2 min read 8 hours ago

CTV & Video Advertising 📈 Bullish

WBD's Programmatic Upfront: A Glimpse into TV's AI Future

The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.

6 min read 9 hours ago

Identity & Cookieless 📊 Objective

EU Defense Buildup Stumbles: $940B Pledge Lags

Europe's grand promise to inject nearly a trillion dollars into its defense industry by 2030 is hitting a bureaucratic wall. The EU's top diplomat is speaking out, highlighting a frustrating lack of tangible progress.

6 min read 9 hours ago

Explainers 📊 Objective

Kurovski's Seoul Sojourn: Adoptee Finds Dual Identity in Birth Country

For Korean adoptees raised elsewhere, the path to understanding identity can be a winding one. Jillian Kurovski's year in Seoul offers a powerful narrative of finding belonging.

6 min read 9 hours ago

CTV & Video Advertising 📊 Objective

Universal Ads & Koddi: CTV's Commerce Integration Explained

The friction traditionally keeping commerce buyers away from Connected TV just got a major shove. Universal Ads and Koddi are rolling out an integration designed to bring TV buying into familiar workflows.

6 min read 20 hours ago

Programmatic & RTB 📊 Objective

Viant Bets Big on Walled Garden Exodus

Viant is sounding the alarm on walled gardens, claiming advertisers are finally ditching opaque platforms for transparency. Their Q1 results suggest this isn't just talk.

6 min read 22 hours ago