AI Era Publishing: Is DIRHAM the New PESO?
Publishing great content used to be enough. But with AI summarizing search results and algorithms controlling feeds, visibility is the new battleground.
Amazon isn't just giving Alexa a facelift; it's injecting it with super-powered AI to drive shopping and, more importantly, its advertising juggernaut. Get ready for a fundamentally different way to shop online.
Publishing great content used to be enough. But with AI summarizing search results and algorithms controlling feeds, visibility is the new battleground.
GoDaddy allegedly transferred a domain to the wrong customer and then refused to fix it. This wasn't a hack; it was pure incompetence on a Saturday.
Retail media networks have long struggled to prove ad effectiveness. Now, Best Buy Ads is betting on a multi-layered measurement approach to tackle the core challenge of incrementality.
The grocery giant's media arm is making a bold play for the booming retail media space. Albertsons wants its shopper data to fuel campaigns on YouTube and Google's DV360.
A chilling new chapter unfolds in the AI accountability debate. Florida's AG is now investigating ChatGPT's alleged role in the brutal slayings of two USF students.
A shooting at the White House Correspondents' Dinner sparks debate, but acting AG Todd Blanche is clear: this isn't the time to restrict gun laws.
Elon Musk's promised support for Congressman Thomas Massie seems to have evaporated. The billionaire tech titan, a significant GOP donor, has remained conspicuously silent as Massie faces a Trump-backed challenger.
Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.
Florida Governor Ron DeSantis has dropped a new congressional map that's effectively a neon sign for partisan gerrymandering. The move signals a direct challenge to the state's own constitutional protections.
Forget the headliners. This year, Coachella was less about the music and more about the marketing blitz. Brands descended on the desert, turning the 25th anniversary into a high-stakes playground for experiential activations.
Forget bragging rights about economic growth. For most Americans, their wallets are shrinking. New data reveals a quarter-century low for personal finance.
Tax season. The most wonderful time of the year, said no one ever. Grubhub tried to inject some joy with a 'Fee Return' campaign, but does it land?