Warner Bros. Discovery just dropped a tech bomb at its upfront, showcasing a new era of real-time ad performance measurement powered by AI agents and live data streams.
For years, personalization in marketing was a promise. Adobe, with its new AI infrastructure, claims to finally be delivering on it at scale.
Forget 'opportunity to see.' Channel 4 is proving out-of-home advertising's true power with a radical new measurement approach. It’s about time.
The long-held simplicity of last-click attribution is crumbling. In our AI-first world, this outdated model actively steers marketers toward demonstrably bad decisions, rewarding the wrong work and hiding true influence.
California-based GumGum is planting its flag in Paris, bringing its AI-driven Mindset Graph technology to the French market. This move signals a significant push to use granular consumer intent for more effective ad campaigns.
The healthcare AdTech space just got a major jolt. DeepIntent, a platform focused on the unique complexities of pharmaceutical advertising, has poached Ian Colley, formerly the CMO of programmatic giant The Trade Desk.
Marketing leaders are spending big on AI, but a new Gartner survey reveals a stark disconnect: most organizations aren't ready to reap the rewards. The crucial question isn't *if* AI will transform marketing, but *when* we can operationalize it.
Alibaba's Qwen AI is set to redefine online shopping with conversational interfaces. Meanwhile, Amazon's rich data is now accessible to advertisers on Netflix, and Instagram is looking beyond short-form video.
Your AI morning briefing for May 12, 2026 — the top stories you need to know.
In a move that reads like a last-ditch bid for survival, BuzzFeed is being acquired by media mogul Byron Allen. This deal could be the lifeline the struggling digital publisher desperately needs.
Fox pitched its upfront with a tight focus on 'first principles,' but the real headline was Fox Fan OS, an AI-driven operating system. The question for jaded veterans: is this innovation, or just another layer of buzzword soup?
While AI agents are now crunching bids and iterating creative at Duluth Trading Company, the soul of their brand remains firmly in human hands. It's a nuanced dance with automation.
The ad tech world is buzzing about 'agentic' media buying. But is this just another layer of complexity, or a genuine step towards efficiency? This veteran reporter is skeptical.
