In-depth coverage of the latest CTV & Video Advertising developments, trends, and analysis — curated daily.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
Streaming was supposed to kill advertising. Instead, it's reinventing it. Nielsen's Peter Naylor argues personalization is the key, turning your TV into a direct line to every viewer.
Streaming's endless scroll is killing engagement. Philo's CEO is calling it the 'paradox of choice,' and it's the real ad challenge nobody wants to admit.
Everyone figured streaming's ad gold lay in mid-roll spots and binge sessions. Xumo flips the script: the humble home screen — that fragmented gateway — holds untapped billions.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.
Brands are waking up to the fact that the most golden moment in CTV isn't mid-show, it's the split second you turn the TV on. TiVo Ads is making its move, and it's fascinating.
The quest for transparency in Connected TV advertising is heating up. Meta's strategic pivot and IAS's new product suite aim to bring order to the streaming ad chaos, but what does it truly mean for marketers?
The connected TV ad world is getting complicated. Frank Puma at WPP says you can't just rely on one strategy anymore – you need both.
Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.
Buyers are done with walled garden messes spilling into their dashboards. PayPal's jumping into CTV attribution — but is it signal or just more noise?
TelevisaUnivision just flipped the switch on self-serve streaming ads, chasing performance-hungry marketers eyeing Hispanic viewers. But is this the data fix CTV needs, or just another platform shuffle?
Viant just dropped $40 million on TVision, promising to finally measure TV ads without Big Tech's thumb on the scale. Skeptics wonder if it's truly independent—or adtech's latest power grab.