In-depth coverage of the latest CTV & Video Advertising developments, trends, and analysis — curated daily.
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.
Digital out-of-home advertising combines the impact of large-format physical displays with the targeting and measurement capabilities of digital advertising, creating a powerful channel for brand awareness.
Connected TV advertising combines the impact of television with the precision of digital. This guide covers how CTV ads work, buying models, and measurement.