Your website traffic might be down, but the influence is still there. AI search is changing how users discover information, and marketers are scrambling to keep up.
Everyone's chasing visibility in ChatGPT. One blogger claims to have cracked the code. But is this just another tech fad, or a genuine shift in how customers find information?
Google has thrown open the doors to Meridian, its sophisticated Marketing Mix Model (MMM), making it available to everyone. This move signals a profound shift in how marketers can understand and optimize their ad spend.
Your AI morning briefing for April 29, 2026 — the top stories you need to know.
Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.
CES 2026 revealed a widening chasm in advertising, with Disney pushing a unified, AI-driven ad ecosystem while publishers grapple with declining traffic and signal degradation.
Forget the shiny new AI tools for a second. According to Horizon Media's Katy Ferguson, the real power in AI for advertising lies not in the tech itself, but in the people who wield it.
The siloed approach to marketing measurement is crumbling. AI is the architect of this new, interconnected reality, revealing the true, often hidden, impact of channels like paid social on your core PPC efforts.
Forget the guesswork! IAB Tech Lab's latest OpenRTB updates are about to make your bidstream scream 'live' – with unprecedented clarity.
The United States is turning 250, and to mark the occasion, the State Department is rolling out a special passport. But it's not just the Stars and Stripes you'll find inside – it's Donald Trump's face.
Brands are waking up to the fact that the most golden moment in CTV isn't mid-show, it's the split second you turn the TV on. TiVo Ads is making its move, and it's fascinating.
Lead generation events aren't usually the place to find ad ops salvation. But this one did. Turns out, everyone's been optimizing for the wrong thing.
