Retail media's booming, but at what cost? Havas exec Molly Hop says chasing ROAS is blinding brands to free wins in organic positioning.
Retail media isn’t whispering from the sidelines anymore. Macy’s is cranking it up to full-funnel symphonies, blending storytelling, sales, and creepy-good personalization.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.
Retail media networks let brands advertise where consumers actually shop. Learn how Amazon, Walmart, and others built the fastest-growing ad channel.