Programmatic ad fraud costs billions. Most marketers assume someone else is handling it. They're wrong. Here’s how to fight back.
Alibaba's Qwen AI is set to redefine online shopping with conversational interfaces. Meanwhile, Amazon's rich data is now accessible to advertisers on Netflix, and Instagram is looking beyond short-form video.
Warner Bros. Discovery is quietly engineering a seismic shift in how advertising value is measured and transacted. Forget the comforting, if increasingly meaningless, Gross Ratings Points; the future, according to WBD’s David Porter, is about proving actual business performance.
An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
Everyone figured streaming's ad gold lay in mid-roll spots and binge sessions. Xumo flips the script: the humble home screen — that fragmented gateway — holds untapped billions.
Advertisers chasing AI-fueled efficiency into CTV and in-app are blind to a security apocalypse brewing. Legacy tools can't touch these black boxes, and regulators smell blood.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.
Brands are waking up to the fact that the most golden moment in CTV isn't mid-show, it's the split second you turn the TV on. TiVo Ads is making its move, and it's fascinating.
The quest for transparency in Connected TV advertising is heating up. Meta's strategic pivot and IAS's new product suite aim to bring order to the streaming ad chaos, but what does it truly mean for marketers?
The connected TV ad world is getting complicated. Frank Puma at WPP says you can't just rely on one strategy anymore – you need both.
Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.