Retail media networks have long struggled to prove ad effectiveness. Now, Best Buy Ads is betting on a multi-layered measurement approach to tackle the core challenge of incrementality.
Albertsons' creator campaign crushed benchmarks with 4x Facebook engagement. Now, retail media giants are wiring purchase data straight to influencer picks—here's why it might actually stick.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.
Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.