Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.
Forget the guesswork! IAB Tech Lab's latest OpenRTB updates are about to make your bidstream scream 'live' – with unprecedented clarity.
Lead generation events aren't usually the place to find ad ops salvation. But this one did. Turns out, everyone's been optimizing for the wrong thing.
Forget incremental upgrades; we're talking about a fundamental platform shift! Bedrock's new containerized DSP deployment on Index Cloud isn't just a product update; it's like the invention of the assembly line for digital ad buying.
The connected TV ad world is getting complicated. Frank Puma at WPP says you can't just rely on one strategy anymore – you need both.
Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.
Forget fancy algorithms for a second. The real AI revolution in advertising hinges on something far more fundamental: the dirt under its fingernails. If you feed AI junk, you get junk back – scaled.
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.
Mike Freides didn't mince words at Beet Retreat San Juan: owning supply means real-time intent, not retrofitted attribution. In a market bloated with inefficiencies, supply path optimization is the scalpel cutting through the fat.
Programmatic advertising automates the buying and selling of digital ads through technology platforms. Here is how DSPs, SSPs, and ad exchanges work together.