For years, brands have treated creators like billboards, then judged them by metrics they weren't built for. Now, the missing link in measurement—tying creator influence directly to sales—is finally being forged.
Commerce media is skyrocketing, but traditional marketing metrics are falling behind. IAB's Caroline Geigerich argues it's time to impress the machines.
Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.
Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.
Retail media networks let brands advertise where consumers actually shop. Learn how Amazon, Walmart, and others built the fastest-growing ad channel.