The long-held SaaS model of selling features is collapsing under the weight of AI. Now, vendors must prove tangible outcomes to capture value.
Forget shaky foundations and gambles. A new 'confidence layer' in data is emerging as the bedrock for smart AI and marketing execution.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
The ad tech landscape of 2026 is a seismic shift from its past, moving beyond identity tracking to an AI-powered operating system. Yet, amidst the automation, a surprisingly human element is emerging as the ultimate driver of performance.
Twenty years ago, paid search was a painstaking manual chore. Now? It's an AI-powered beast. Google's Ginny Marvin spills the digital beans.
Forget just faster chatbots. The real story is how AI is forcing us to rethink our systems from the ground up, making them resilient and intelligent enough to handle the next big outage.
The click is vanishing. AI-generated answers are now the gatekeepers to intent, forcing a seismic shift in how brands aim to be discovered. It's time to talk about Answer Engine Optimization.
National Small Business Week spotlights the engine of the American economy. This year, AI isn't just a buzzword; it's a toolkit for SMBs to amplify their presence.
This week's AdTech Beat points to a coming surge in "agentic AI" taking the reins of ad execution, while geopolitical realities force a critical look at supply chain resilience. Simultaneously, CRM is emerging as the central operating system, dictating personalized customer engagement and thus, advertising strategies.
That gleaming, unified CreativeOps platform might not be the silver bullet you think. Beneath the polished interface, a web of dependencies could be tying your hands.
Forget fancy algorithms for a second. The real AI revolution in advertising hinges on something far more fundamental: the dirt under its fingernails. If you feed AI junk, you get junk back – scaled.