In-depth coverage of the latest Programmatic & RTB developments, trends, and analysis — curated daily.
Get ready for a seismic shift in audio advertising. Amazon Ads and Global are fusing their might, putting the UK's biggest commercial audio brands directly into the hands of advertisers through Amazon DSP.
Forget incremental upgrades; we're talking about a fundamental platform shift! Bedrock's new containerized DSP deployment on Index Cloud isn't just a product update; it's like the invention of the assembly line for digital ad buying.
Unity's gamer data—pulled from hits like Pokémon GO—just broke free from in-game walls. Now it's fueling ad targets on CTV and web via Index Exchange, chasing omnichannel dreams.
Ben Hovaness steps into the ring, gloves off, promising to referee ad tech's endless squabbles over bid duplication. But after 20 years watching this circus, I've got my doubts—will it finally cut the $5 billion waste, or just add another layer of bureaucracy?
Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.
Mike Freides didn't mince words at Beet Retreat San Juan: owning supply means real-time intent, not retrofitted attribution. In a market bloated with inefficiencies, supply path optimization is the scalpel cutting through the fat.
LoopMe's betting big on Chartboost Direct to drag brands into mobile apps. Skeptical vets like me wonder: who's really cashing in?
Picture this: programmatic buying, once the awkward party crasher, now shaking hands with premium publisher deals. Digitas' Liane Nadeau just declared the feud over at IAB NewFronts.
UK publishers just lost 52% of their Google search referrals since AI took over—now they're fighting back against programmatic vampires. Danny Spears of Ozone says enough.
Programmatic advertising automates the buying and selling of digital ads through technology platforms. Here is how DSPs, SSPs, and ad exchanges work together.
Header bidding transformed programmatic advertising by letting publishers offer inventory to multiple demand sources simultaneously, driving higher CPMs and greater transparency.
Supply path optimization helps advertisers cut through the complexity of programmatic supply chains, reducing wasted spend on intermediary fees and duplicate auction paths.