Outdated tracking? You're guessing on ad spend. Unify data now to measure true impact amid privacy chaos.
Cross-media measurement promises answers, but it's no magic fix. Assembly's Jason Lim says it's a suite of tools, not a panacea—demanding data fluency and honest accountability.
Picture your AI agent snagging the cheapest textbook deal without you lifting a finger. That's agentic commerce in action – and it's set to scramble the clean transaction data retail media networks thrive on.
David Campanelli's on stage, microphone hot, dropping truth bombs about CTV. It's not the performance powerhouse everyone pretends—yet.
Upfronts are here, but forget the sizzle reels—it's all about proving ads work amid Nielsen flops and AI smoke screens. Buyers aren't buying the hype anymore.