#transparency

Programmatic & RTB

Viant Bets Big on Walled Garden Exodus

Viant is sounding the alarm on walled gardens, claiming advertisers are finally ditching opaque platforms for transparency. Their Q1 results suggest this isn't just talk.

CTV & Video Advertising

IAB Europe's CTV Measurement Framework: A New Era of Transparency?

The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.

Retail Media

Yahoo DSP Ditches Hidden Fees to Win Commerce Media's Trust Battle

Beth Gross just called out the ad tech dirty laundry — hidden fees, bid shading, the works. At Yahoo DSP, she's betting big on transparency to conquer commerce media's chaos.