#supply-path-optimization

Programmatic & RTB

[2026 Ad Ops Reset] Publishers Pivot from SPO to Creative Strategy

Midnight on New Year's Eve, ad ops teams aren't popping champagne—they're sketching blueprints for 2026 survival. From SPO tweaks to creative overhauls, publishers like U.S. News and USA TODAY are rewriting the playbook amid AI's content raid.

Programmatic & RTB

Infolinks' Freides: Supply Control Delivers Real-Time Intent, Ditches Post-Bid Guesswork

Mike Freides didn't mince words at Beet Retreat San Juan: owning supply means real-time intent, not retrofitted attribution. In a market bloated with inefficiencies, supply path optimization is the scalpel cutting through the fat.

Programmatic & RTB

Supply Path Optimization: How Buyers Reduce Ad Tech Waste

Supply path optimization helps advertisers cut through the complexity of programmatic supply chains, reducing wasted spend on intermediary fees and duplicate auction paths.