#streaming-advertising

CTV & Video Advertising

Nielsen's Naylor: Personalization is TV's Next Frontier

Streaming was supposed to kill advertising. Instead, it's reinventing it. Nielsen's Peter Naylor argues personalization is the key, turning your TV into a direct line to every viewer.

CTV & Video Advertising

Xumo: TV Home Screen Streaming's Prime Ad Real Estate [IAB NewFronts]

Everyone figured streaming's ad gold lay in mid-roll spots and binge sessions. Xumo flips the script: the humble home screen — that fragmented gateway — holds untapped billions.

CTV & Video Advertising

CTV's Commerce Play: IAB VP Spills the Tea

Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.