#programmatic-efficiency

Programmatic & RTB

Infolinks' Freides: Supply Control Delivers Real-Time Intent, Ditches Post-Bid Guesswork

Mike Freides didn't mince words at Beet Retreat San Juan: owning supply means real-time intent, not retrofitted attribution. In a market bloated with inefficiencies, supply path optimization is the scalpel cutting through the fat.

Programmatic & RTB

Supply Path Optimization: How Buyers Reduce Ad Tech Waste

Supply path optimization helps advertisers cut through the complexity of programmatic supply chains, reducing wasted spend on intermediary fees and duplicate auction paths.