#iab

Measurement & Attribution

Creators Priming Sales: The Missing Link in Measurement Solved?

For years, brands have treated creators like billboards, then judged them by metrics they weren't built for. Now, the missing link in measurement—tying creator influence directly to sales—is finally being forged.

Retail Media

AI Rewrites the Rules: Marketers Must Now Impress Machines, Not Just Humans

Commerce media is skyrocketing, but traditional marketing metrics are falling behind. IAB's Caroline Geigerich argues it's time to impress the machines.

CTV & Video Advertising

CTV's Commerce Play: IAB VP Spills the Tea

Remember when TV ads just hoped you'd remember a brand? Now, those same ads might just ship you the product. IAB's Jamie Finstein is here to tell you that Connected TV and commerce are no longer speaking different languages.