Google's latest measurement suite, spearheaded by Meridian GeoX, hints at a seismic shift driven by AI. The tech giant is rolling out tools that promise more causal insights, and we're here to unpack what it all means.
Yesterday, the titans of digital advertising, Meta and Google, finally spilled the beans on their latest earnings. The results were, shall we say, illuminating. And not always in a good way.
Pinterest is pushing into your living room with CTV ads, Google's AI is going to the Pentagon, and Anthropic's AI agents are starting to cut deals. AdTech Beat breaks down what it all means.
Google has thrown open the doors to Meridian, its sophisticated Marketing Mix Model (MMM), making it available to everyone. This move signals a profound shift in how marketers can understand and optimize their ad spend.