AdTech Beat

A graphic illustrating the convergence of pharmaceutical branding and connected television advertising, with icons representing data and measurement.

Pharma & CTV: Is Measurement Finally Unlocking Budgets?

Pharma brands have been slow to embrace CTV, citing audience age and measurement woes. But a new era of data is finally poised to unlock significant ad spend.

4 min read 1 day, 22 hours ago

A graphic representing data flow and interconnectedness, symbolizing the CTV measurement framework.

CTV & Video Advertising

IAB Europe's CTV Measurement Framework: A New Era of Transparency?

The wild west of Connected TV measurement might just be getting a sheriff. IAB Europe has thrown open the doors on its new CTV Measurement Framework, aiming to lasso rampant transparency issues in a booming market.

5 min read 1 week, 4 days ago

David Campanelli speaking at Beet.TV AI Media Summit on CTV challenges

Measurement & Attribution

Horizon's Campanelli Slams CTV's 'Extra Step' to Real Performance

David Campanelli's on stage, microphone hot, dropping truth bombs about CTV. It's not the performance powerhouse everyone pretends—yet.

5 min read 1 month ago

#ctv-measurement

Pharma & CTV: Is Measurement Finally Unlocking Budgets?

IAB Europe's CTV Measurement Framework: A New Era of Transparency?

Horizon's Campanelli Slams CTV's 'Extra Step' to Real Performance