In-depth coverage of the latest Identity & Cookieless developments, trends, and analysis — curated daily.
The wild west of ChatGPT advertising is here, and Adthena is building the saloon doors. Their new tool promises to tame the chaos, turning your hard-won search intelligence into AI-driven ad spend.
Forget fancy algorithms for a second. The real AI revolution in advertising hinges on something far more fundamental: the dirt under its fingernails. If you feed AI junk, you get junk back – scaled.
AI just ate advertising. Google's dropping the Gemini advantage into its Marketing Platform on March 23, promising to shatter data silos and light up consumer journeys like never before.
First-party data is becoming the most valuable asset in advertising. Here is how to collect, organize, and activate it to build a durable competitive advantage.
Contextual advertising targets ads based on the content of the page rather than tracking individual users, offering a privacy-compliant alternative that is gaining renewed importance.
Third-party cookies are going away. Here are the strategies advertisers and publishers are adopting to maintain targeting, measurement, and personalization.
Identity resolution enables advertisers to recognize and reach the same person across multiple devices, browsers, and channels, forming the foundation of personalized advertising at scale.