In-depth coverage of the latest Identity & Cookieless developments, trends, and analysis — curated daily.
Forget what you thought you knew about AI advertising. OpenAI is opening the floodgates, making ChatGPT an ad platform for everyone, and it's a seismic shift for the industry.
A chilling new chapter unfolds in the AI accountability debate. Florida's AG is now investigating ChatGPT's alleged role in the brutal slayings of two USF students.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
Europe's grand promise to inject nearly a trillion dollars into its defense industry by 2030 is hitting a bureaucratic wall. The EU's top diplomat is speaking out, highlighting a frustrating lack of tangible progress.
Alibaba's Qwen AI is set to redefine online shopping with conversational interfaces. Meanwhile, Amazon's rich data is now accessible to advertisers on Netflix, and Instagram is looking beyond short-form video.
While AI agents are now crunching bids and iterating creative at Duluth Trading Company, the soul of their brand remains firmly in human hands. It's a nuanced dance with automation.
Forget manual linking. Google's making YouTube data a default setting for advertisers, forcing a rethink of how video engagement fuels campaigns.
An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
ChatGPT ads are no longer just for the biggest players. OpenAI's new self-serve platform and performance-focused bidding are here, but is it ready for prime time?
The ad tech world is getting weirdly cozy, with rivals teaming up. Meanwhile, social video is quietly eating CTV's lunch, leaving many to question the streaming ad strategy.
Forget what you thought you knew about AI advertising. OpenAI is opening the floodgates, making ChatGPT an ad platform for everyone, and it's a seismic shift for the industry.
Forget impressions. Viant CEO Tim Vanderhook dropped a bombshell: up to 30% of your TV ads might be playing to an empty room. The industry's 'reach' metric just got a brutal reality check.
A chilling new chapter unfolds in the AI accountability debate. Florida's AG is now investigating ChatGPT's alleged role in the brutal slayings of two USF students.
Our brains are hardwired to spot threats, a survival trait that can now blind marketers to successes. This deep dive into marketing's negativity bias reveals how to fight back.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.