While AI agents are now crunching bids and iterating creative at Duluth Trading Company, the soul of their brand remains firmly in human hands. It's a nuanced dance with automation.
Integral Ad Science is making some big claims about brand safety, touting a 200x return on investment by layering their media quality data on top of Mastercard's transaction records. Does the math add up?
The AI content explosion is coming, and marketers aren't ready. Smartly's CEO warns of a thousand-fold increase in creative needs, demanding a fundamental operational shift.
Tired of AI churning out the same old drivel? It's time to feed the beast something *real*. Turns out, your company's internal video stash might be the secret weapon.
AI churns out technically sound articles, but they're missing the soul of your business. Discover how to tap into your company's unique expertise to build content rivals can't copy.
The era of generic AI content may be drawing to a close. A new strategy is emerging, leveraging human expertise captured on video to power retrieval-augmented generation (RAG) systems.
Ever wished your ad data looked like a subway map, showing exactly where everything connects and where the breakdowns happen? Google just dropped a suite of tools that might be the closest we've gotten.
Google's relentless march toward AI automation in advertising continues. Yet, the idea of 'set it and forget it' remains a seductive, dangerous illusion.
Turns out, girls aren't the only ones who want to have fun. The 2026 Creative 100 proves that a dose of whimsy and playful moments are boosting brand bottom lines.
Customers want personalization, but most brands can't deliver. Adobe's latest report points to a familiar villain: data silos, not a lack of AI.
Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.
Forget the headliners. This year, Coachella was less about the music and more about the marketing blitz. Brands descended on the desert, turning the 25th anniversary into a high-stakes playground for experiential activations.
Are your Digital Asset Management systems buckling under the weight of modern content demands? New research suggests the bottleneck isn't creation, but management.
Bath & Body Works just hired its first-ever Chief Brand and Product Officer. The move signals a serious attempt to reignite a brand that's been, frankly, a bit of a snoozefest lately.
The era of humans meticulously crafting every programmatic bid is fading. AI agents are now autonomously purchasing ad inventory, a seismic shift that rewrites the rules for publishers, agencies, and advertisers alike. This isn't just automation; it's a fundamental architectural change in how advertising gets done.
We've all seen the junk. But what if programmatic SEO, powered by AI, is evolving into something actually useful? AdTech Beat digs in.
Midnight on New Year's Eve, ad ops teams aren't popping champagne—they're sketching blueprints for 2026 survival. From SPO tweaks to creative overhauls, publishers like U.S. News and USA TODAY are rewriting the playbook amid AI's content raid.
That gleaming, unified CreativeOps platform might not be the silver bullet you think. Beneath the polished interface, a web of dependencies could be tying your hands.