Sarah Chen

Retail Media

Macy’s Retail Media: Igniting Full-Funnel Fireworks

Retail media isn’t whispering from the sidelines anymore. Macy’s is cranking it up to full-funnel symphonies, blending storytelling, sales, and creepy-good personalization.

Programmatic & RTB

Digitas' Liane Nadeau: Programmatic and Direct Buys Unite Under Ad Context's Reign

Picture this: programmatic buying, once the awkward party crasher, now shaking hands with premium publisher deals. Digitas' Liane Nadeau just declared the feud over at IAB NewFronts.

Programmatic & RTB

Publishers Pool Forces to Starve Out Programmatic's Greedy Middlemen

UK publishers just lost 52% of their Google search referrals since AI took over—now they're fighting back against programmatic vampires. Danny Spears of Ozone says enough.