For years, brands have treated creators like billboards, then judged them by metrics they weren't built for. Now, the missing link in measurement—tying creator influence directly to sales—is finally being forged.
Forget just finding answers. Google's latest moves mean Search is now actively doing the work for you. This isn't just evolution; it's a fundamental platform shift.
Google is nudging its Demand Gen product closer to parity with established ad platforms by integrating view-through conversion optimization. This move, alongside expanded Commerce Media Suite capabilities, signals a strategic push for deeper advertiser integration.
Amazon's Prebid adapter lands in live tests with publishers tired of juggling parallel auctions. Early signs point to simplification, but the real test is cold, hard yield.
Google's NewFront 2026 pitch: Gemini AI will turbocharge your ad spend. But does this 'advantage' deliver real ROI, or just more buzzwords?
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
Google has thrown open the doors to Meridian, its sophisticated Marketing Mix Model (MMM), making it available to everyone. This move signals a profound shift in how marketers can understand and optimize their ad spend.
Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.
The quest for transparency in Connected TV advertising is heating up. Meta's strategic pivot and IAS's new product suite aim to bring order to the streaming ad chaos, but what does it truly mean for marketers?
The connected TV ad world is getting complicated. Frank Puma at WPP says you can't just rely on one strategy anymore – you need both.
Unity's gamer data—pulled from hits like Pokémon GO—just broke free from in-game walls. Now it's fueling ad targets on CTV and web via Index Exchange, chasing omnichannel dreams.
Your marketing budget's wasting away if you're not matching measurement tools to your growth stage. Here's the no-BS playbook that turns vague hunches into boardroom wins.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
Mortgage lenders are squeezing more from seasonal pushes with a simple AI workflow. It turns messy CRM data into sharp strategies, but does it scale beyond niches?
LoopMe's betting big on Chartboost Direct to drag brands into mobile apps. Skeptical vets like me wonder: who's really cashing in?