Programmatic ad fraud costs billions. Most marketers assume someone else is handling it. They're wrong. Here’s how to fight back.
The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.
The ad tech world is abuzz with the dawn of the 'agentic era.' Yahoo and Kochava are throwing their hats in the ring with a partnership aimed at streamlining campaign workflows through AI-powered agents.
Forget weekly check-ins. The ad tech world is talking about making decisions at the millisecond level, an approach Swivel's CEO is calling 'peak efficiency.' The question is, what does this granular control actually mean for the bottom line?
The United States is turning 250, and to mark the occasion, the State Department is rolling out a special passport. But it's not just the Stars and Stripes you'll find inside – it's Donald Trump's face.
Lead generation events aren't usually the place to find ad ops salvation. But this one did. Turns out, everyone's been optimizing for the wrong thing.
Forget $5,000 rent. One expat traded the US for Singapore, snagged a home, and is ready to give up his passport. It's a stark look at cost of living and quality of life.
That spreadsheet full of client names? Yeah, it's probably costing you money. We look at why free CRMs are fine for toddlers, but paid ones are for businesses ready to grow up.
Ben Hovaness steps into the ring, gloves off, promising to referee ad tech's endless squabbles over bid duplication. But after 20 years watching this circus, I've got my doubts—will it finally cut the $5 billion waste, or just add another layer of bureaucracy?
Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.
Ever stare at your quarterly reports, heart sinking as Google Analytics screams 'traffic up!' while CRM whispers 'leads flat'? It's not you—it's the fractured world of search data. Time to fix it.
Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.