The healthcare AdTech space just got a major jolt. DeepIntent, a platform focused on the unique complexities of pharmaceutical advertising, has poached Ian Colley, formerly the CMO of programmatic giant The Trade Desk.
An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
The advertising technology giant is charting a course through a choppy market, betting big on the nascent ad opportunities within AI chatbots and a resurgence of the open web.
Dollar General isn't just selling discount goods anymore. They're selling ad space, and now they're making it easier for brands to buy it across their entire digital footprint.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.