#roi

Measurement & Attribution

IAS Claims 200X ROI on Brand Safety With Mastercard Data

Integral Ad Science is making some big claims about brand safety, touting a 200x return on investment by layering their media quality data on top of Mastercard's transaction records. Does the math add up?

Measurement & Attribution

AEO ROI: 58% Higher Conversion from AI Traffic

AI is no longer just a research tool; it's a conversion engine. New data shows AI-referred visitors convert at a startling 58% higher rate than traditional organic traffic, fundamentally reshaping the marketing ROI landscape.

CRM & MarTech Stack

Martech's Hidden Drain: Why Your Tools Fail (And How to Fix It)

The shiny new marketing automation platform promised the moon, yet lead quality remains stubbornly terrestrial. The real martech investment nobody budgets for isn't software – it's the human element.