The ad tech world is buzzing about 'agentic' media buying. But is this just another layer of complexity, or a genuine step towards efficiency? This veteran reporter is skeptical.
Chess.com has shattered the 250 million user mark, and now it's eyeing a significant expansion of its direct advertising business. The platform is shifting away from volatile programmatic to cultivate premium brand partnerships.
Publisher ad ops teams just got a unified lifeline. AdMonsters merges into AdExchanger, blending deep ops know-how with programmatic firepower to tackle the ad tech stack head-on.