#ppc

Measurement & Attribution

Microsoft Ads Adds PMax Placement Data [Deeper Insights]

Microsoft Ads is finally peeling back the curtain on Performance Max, offering crucial conversion and spend data at the publisher level. It's a significant — and long overdue — step towards transparency in automated campaign reporting.

Programmatic & RTB

PPC's 20-Year AI Shift: Ginny Marvin on Search Evolution

Twenty years ago, paid search was a painstaking manual chore. Now? It's an AI-powered beast. Google's Ginny Marvin spills the digital beans.

Creative & Brand

AI's Hidden Hand in Marketing

The siloed approach to marketing measurement is crumbling. AI is the architect of this new, interconnected reality, revealing the true, often hidden, impact of channels like paid social on your core PPC efforts.