The marketing technology landscape's 0.7% growth in 2026 masks a dramatic churn: 1,500 tools added, 1,300 vanished. This isn't stagnation; it's a Darwinian reset powered by AI.
Customers want personalization, but most brands can't deliver. Adobe's latest report points to a familiar villain: data silos, not a lack of AI.
Forget buzzwords. AI is becoming the engine that finally connects retail media spend directly to actual sales. This isn't just about better ads; it's about closing the loop.
Streaming was supposed to kill advertising. Instead, it's reinventing it. Nielsen's Peter Naylor argues personalization is the key, turning your TV into a direct line to every viewer.