AI agents are here, but are they truly agents or just glorified assistants? AdTech Beat digs into why PPC AI is failing without the critical business context that truly drives performance.
Google's relentless march toward AI automation in advertising continues. Yet, the idea of 'set it and forget it' remains a seductive, dangerous illusion.
Microsoft Ads is finally peeling back the curtain on Performance Max, offering crucial conversion and spend data at the publisher level. It's a significant — and long overdue — step towards transparency in automated campaign reporting.
Performance Max for B2B is no longer an opaque experiment. Here are five essential best practices to unlock its full potential.