Account-Based Marketing has always been a data integration nightmare. Now, a new standard called OSI is poised to change all of that, making ABM campaigns truly intelligent and real-time.
The AI content explosion is coming, and marketers aren't ready. Smartly's CEO warns of a thousand-fold increase in creative needs, demanding a fundamental operational shift.
Generative AI is no longer a niche technology. But as adoption skyrockets to 73%, so too are consumer concerns about its accuracy and influence.
The marketing technology landscape's 0.7% growth in 2026 masks a dramatic churn: 1,500 tools added, 1,300 vanished. This isn't stagnation; it's a Darwinian reset powered by AI.
Customers want personalization, but most brands can't deliver. Adobe's latest report points to a familiar villain: data silos, not a lack of AI.
Forget shaky foundations and gambles. A new 'confidence layer' in data is emerging as the bedrock for smart AI and marketing execution.
Forget the dazzling promises of autonomous AI agents. Gartner's latest report drops a cold splash of reality: nearly half of these ambitious projects are DOA. The culprit? Not silicon, but simple human error.
Nearly 80% of consumers now use AI for shopping research, yet a stark hesitancy around payments reveals a critical ceiling for AI-driven commerce.
Are your Digital Asset Management systems buckling under the weight of modern content demands? New research suggests the bottleneck isn't creation, but management.
The shiny new marketing automation platform promised the moon, yet lead quality remains stubbornly terrestrial. The real martech investment nobody budgets for isn't software – it's the human element.