#lead-generation

Programmatic & RTB

Performance Max For B2B: 5 Best Practices

Performance Max for B2B is no longer an opaque experiment. Here are five essential best practices to unlock its full potential.

Creative & Brand

ChatGPT Results: Are We Just Optimizing for Bots Now?

Everyone's chasing visibility in ChatGPT. One blogger claims to have cracked the code. But is this just another tech fad, or a genuine shift in how customers find information?

Measurement & Attribution

Ad Ops Needs Less CPM, More LTV: Lead Gen Secrets Revealed

Lead generation events aren't usually the place to find ad ops salvation. But this one did. Turns out, everyone's been optimizing for the wrong thing.