#iab-tech-lab

Programmatic & RTB

IAB Tech Lab: Bidstream Signals Get Real-Time Boost [AI Platform Shift]

Forget the guesswork! IAB Tech Lab's latest OpenRTB updates are about to make your bidstream scream 'live' – with unprecedented clarity.

Programmatic & RTB

$5B Bid Duplication Fix: Programmatic Peacekeeping Council Launches

Ben Hovaness steps into the ring, gloves off, promising to referee ad tech's endless squabbles over bid duplication. But after 20 years watching this circus, I've got my doubts—will it finally cut the $5 billion waste, or just add another layer of bureaucracy?

Programmatic & RTB

IAB Adopts Amazon Framework to Cut Programmatic Waste

Everyone thought programmatic waste was just how it works. IAB's Amazon adoption flips that script, promising fewer junk bids and real alignment. Skeptical? You should be.