#header-bidding

Programmatic & RTB

[Publishers Test Amazon Prebid Adapter] Early Yield Results?

Amazon's Prebid adapter lands in live tests with publishers tired of juggling parallel auctions. Early signs point to simplification, but the real test is cold, hard yield.

Programmatic & RTB

Header Bidding Explained: How Publishers Maximize Ad Revenue

Header bidding transformed programmatic advertising by letting publishers offer inventory to multiple demand sources simultaneously, driving higher CPMs and greater transparency.