#google-marketing-platform

Creative & Brand

Google NewFront 2026: Gemini Advantage [76% ROAS Lift]

Google's NewFront 2026 pitch: Gemini AI will turbocharge your ad spend. But does this 'advantage' deliver real ROI, or just more buzzwords?

Identity & Cookieless

Gemini Ignites Google Marketing Platform's Next Era

AI just ate advertising. Google's dropping the Gemini advantage into its Marketing Platform on March 23, promising to shatter data silos and light up consumer journeys like never before.