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Programmatic & RTB

Google AI Announcements vs. Search Trends: What Matters?

Google drops another AI bomb. But who cares about the hardware when users are fundamentally changing how they search? This isn't about more tokens; it's about new brains.

4 min read 2 days, 4 hours ago
Screenshot of YouTube's 'Ask YouTube' search interface showing a generated text summary and a cited video.
CTV & Video Advertising

YouTube's 'Ask YouTube' AI Search: Is This the Future?

YouTube is quietly trialing a profound shift in how we find information. 'Ask YouTube' aims to transform search from a query into a dialogue.

5 min read 1 week, 2 days ago
Screenshot of Google Ads interface showing AI Max campaign settings.
Programmatic & RTB

Google's AI Max Pushes Automation: Manual Ads on Borrowed Time?

Google's AI Max is growing faster than ever, touting new features that nudge advertisers further into automation. But is this convenience or a slow march towards obsolescence for human oversight?

4 min read 1 week, 4 days ago
A visual representation of data flowing through a connected network, with AI nodes enhancing the connections.
Programmatic & RTB

Google's DV360: PAIRing Data for the AI-Powered Internet

Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.

4 min read 2 weeks ago

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