#gartner

CRM & MarTech Stack

CMOs Buying AI They Can't Use, Gartner Survey Finds

Marketing leaders are spending big on AI, but a new Gartner survey reveals a stark disconnect: most organizations aren't ready to reap the rewards. The crucial question isn't *if* AI will transform marketing, but *when* we can operationalize it.

Creative & Brand

CMOs Sidelined by AI? Gartner Warns of Strategic Relevance Gap

Everyone expected AI to democratize marketing strategy. Instead, it's creating a chasm. CMOs are being evaluated on execution, not transformation, putting their relevance at severe risk.

CRM & MarTech Stack

Gartner: 40% of Agentic AI Projects Will Fail

Forget the dazzling promises of autonomous AI agents. Gartner's latest report drops a cold splash of reality: nearly half of these ambitious projects are DOA. The culprit? Not silicon, but simple human error.