The grocery giant's media arm is making a bold play for the booming retail media space. Albertsons wants its shopper data to fuel campaigns on YouTube and Google's DV360.
Home Depot is pushing its retail media network beyond its own walls, forging new partnerships with Reddit and Pinterest to give advertisers unprecedented access to DIY audiences.
Chess.com has shattered the 250 million user mark, and now it's eyeing a significant expansion of its direct advertising business. The platform is shifting away from volatile programmatic to cultivate premium brand partnerships.
The advertising ID landscape is getting crowded. With the death of third-party cookies looming, companies are racing to build their own identity solutions.
Outdated tracking? You're guessing on ad spend. Unify data now to measure true impact amid privacy chaos.
Retail media's exploding, and Google's dropping a beta bomb with Search Ads 360. Offsite campaigns powered by retailer data and AI? Game on for brands and shoppers alike.
First-party data is becoming the most valuable asset in advertising. Here is how to collect, organize, and activate it to build a durable competitive advantage.
Third-party cookies are going away. Here are the strategies advertisers and publishers are adopting to maintain targeting, measurement, and personalization.
Identity resolution enables advertisers to recognize and reach the same person across multiple devices, browsers, and channels, forming the foundation of personalized advertising at scale.