The grocery giant's media arm is making a bold play for the booming retail media space. Albertsons wants its shopper data to fuel campaigns on YouTube and Google's DV360.
Is the open internet crumbling, or is Google DV360 building a new kind of connected future? We dive into PAIR and AI's role.
For the average viewer, a new advertising integration between Google's Display & Video 360 (DV360) and Disney's Real-time Ad Exchange (DRAX) means ads might feel less like a blunt instrument and more like a well-aimed dart. The question is whether that precision translates to genuine value or just intensified marketing.